We spend time getting to know you as a business: your market, your processes, the nature and needs of your customers. Gathering a clear understanding of the dynamics of your sector, the activities of your competitors, areas of threat and opportunity are vital if we are to arrive at a solution that enhances your ability to work profitably.

Much of this phase is done through face to face interviews at a middle-senior level, and/or through dialogue with your communications partner. It is a relatively fast process and lays the foundation for the solutions that will follow.